Download Analyzing Social Media Networks with NodeXL: Insights from a by Derek Hansen,Ben Shneiderman,Marc A. Smith PDF

By Derek Hansen,Ben Shneiderman,Marc A. Smith

companies, marketers, members, and executive organizations alike want to social community research (SNA) instruments for perception into developments, connections, and fluctuations in social media. Microsoft's NodeXL is a loose, open-source SNA plug-in to be used with Excel. It offers fast graphical illustration of relationships of complicated networked facts. however it is going extra than different SNA instruments -- NodeXL was once built through a multidisciplinary crew of specialists that collect info reports, laptop technology, sociology, human-computer interplay, and over twenty years of visible analytic conception and data visualization right into a easy instrument an individual can use. This makes NodeXL of curiosity not just to end-users but additionally to researchers and scholars learning visible and community analytics and their software within the genuine world.
In Analyzing Social Media Networks with NodeXL, contributors of the NodeXL improvement workforce as much as offer readers with an intensive and useful consultant for utilizing the instrument whereas additionally explaining the improvement at the back of each one characteristic. mixing the theoretical with the sensible, this ebook applies particular SNA directions on to NodeXL, however the conception at the back of the implementation may be utilized to any SNA.
to profit extra approximately studying Social Media Networks and NodeXL, stopover at the companion site at mkp.com/nodexl

  • Walks readers via utilizing NodeXL whereas explaining the speculation and improvement in the back of every one step, offering takeaways that can apply any SNA
  • Demonstrates how visible analytics examine should be utilized to SNA instruments for the mass market
  • Presents readers with case stories utilizing NodeXL on renowned networks like electronic mail, fb, Twitter, and wikis

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